About the project

The NZ Formula First Championship contracted 38 Digital at the start of 2015 to bring their championship into digital media age. We developed a plan and strategy together to best suit their needs and budget with the long-term goal of having one of the best digital media presences in New Zealand Motorsport.

The first part of the plan was a new website. The previous website had become outdated and was too hard for anyone to update and maintain. 38 Digital soon had a new website up and running and took on the management of the website to ensure it was safe, secure and always up to date.

Once the first phase was complete, revitalising their social media channels became the next priority. 38 Digital transformed the channels to look professional and developed a growth strategy alongside optimising the reach and engagement with followers.

In May 2017 we launched Formula First TV, an online series to cover the championship. The video is fronted by Sheridan Bonner with Jonathan Morton providing expert insight and analysis.

While both the website and social media continue to be the focus PR, Video production, design and tech support are additional services we provide to complement the NZ Formula First Championship.

Current Services:
– Website Management
– Social Media Management
– Design
– Book Design & Publish
– Video Graphics
– Photography
– PR
– Tech Support